“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
— Lee Iacocca

The right words can make all the difference. What are you trying to say?

Rebecca Scritchfield is an experienced speaker and writer who gets the point across. Along with Bernie Salazar (NBC’s Biggest Loser), Rebecca is the co-creator of The Nurture Principles. She is the sports nutrition columnist for the print and electronic versions of Washington Running Report, a publication of Running Network and Tri-DC magazine. She runs two syndicated blogs and has written articles on diverse topics related to food and nutrition for print and the web. In 2008, she co-authored an academic text on food culture. She is working on her first e-book, which she will make available for download on her website.

Rebecca has extensive training and experience in social media monitoring and engagement. A blogger herself, Rebecca knows what works (and what doesn’t) when it comes to cultivating online relationships with target audiences.

Uniquely Qualified
Rebecca worked for six years in information technology prior to changing careers to nutrition. She earned a Master’s degree in Communications from The Johns Hopkins University. With a focus on the media and consumer behavior, Rebecca tracks food and nutrition trends like it’s her full time job. She’s on top of the latest news and developments and she’s shares her thoughts and opinions candidly, which makes her an interesting expert guest for the media.

Contact Rebecca about nutrition communications opportunities.

Nutrition Communications Services

• Presentations (nutrition, exercise, and weight management expertise)
• Web 2.0 Engagement Strategy (blogging, podcasts, Facebook, Twitter, LinkedIn, MeetUp)
• Subject matter expert: sports nutrition, supplements, weight management, wellness, exercise, heart health, balanced nutrition, easy meals, family problem-solving
• Spokesperson Projects
• Writing and Editing
• Brand Representation
• Product Innovation
• Marketing Strategy, especially social media engagement

Selected List of Available Presentations

• The Nurture Principles, with Bernie Salazar, M.Ed. At-home Winner of The Biggest Loser
• The Foundation: Nutrition 101 Strategies that Work
• Drinks and Dishes: Putting Together a Winning Plan
• Healthy Eating for Every Busy-Body
• Nutrition Mythbusters
• Thrive Through the Holidays
• Behavior Change for the “Change” Adverse
• Be a Loser – Weight Loss Strategies that Work
• Cafe La Casa – Healthy Meals at Home
• Hi-Energy Eating
• Disease Prevention Diet
• Nutrition on a Dime
• Intuitive Eating Workshop – Hunger, Cravings, Appetite

Nutrition Communications Clients

• Starbucks – spokesperson launch of “Real Food. Simply Delicious.”
• Dannon Leadership Institute
• Marymount University Athletics
• St. Alban’s Athletics
• American Society of Hematology
• National Dairy Council (Edelman Public Relations)
• International Food Information Council
• Kashi Vive (Formula Public Relations)
• American Coaching Academy
• BBC World Have Your Say radio program
• Jimmy Scott’s High and Tight
• The North Face
• Contributor, Washington Running Report, Competitor, and Tri DC magazines

Published Writing
Washington Running Report
Low on Energy? Check Your Iron